December 2007


all aspirants for Information and interface Design, New Media Design,Design for Digital Experience, Design for Retail Experience.

Points to Consider during/for entrance…..

1> know latest technology (display tech,internet,online environment,telecommunication, wifi, bluetooth, data storage,paperless work)

2>know the perspective of (kids,blinds,deaf,dumb,old person,aborigionies,tribes,country man,future world “be wild creative in this case”)

3>Color themes for cultural \ corporate \ community communication.

4>information analysis and Categorization and it’s justification.

5>Terminologies of print media,television media,internet, computers…

6>Interpretation of Visuals.

7>storytelling ability

8>sense of space ,forms and composition

frame what you want to communicate

9>correlation of functions of different objects/subject.

10>know different mode of communication.

Take inspiration from following movies :

1> metrix - 1 2 3
2> casino royal
3> Da vinci Code
4> Ice age 1 2
5> Rang de basanti
6> Lage raho munna bhai
7> hai baby
8> Man in Black 1 2
9> minority report
10>total recall
11>L5 (IMAX movie)
12>iqabaal
13>Black
14>fantastic four 1 2
15>Kingkong (newest one)

Visit following places:

1> Nehru planatourium and science centre , Mumbai
2> Cross Road , mumbai
3> Essal world , mumbai
4> Akshardham , Ahmedabad
5> Delhi Akshardham
6> vishweshvaraiya Museum , banglore
7> Textile Museum, Ahmedabad
8> Mega mall in your city
9> Blind school
10> Nursery school
11> Toy shop

Play with following Devices and objects and observe it :

1> all kind of Mobile devices, explore all functions available
2> ATM machine, explore all functions available
3> Touch screen Displays
4> Various Online learning sites
5> Online cook book
6> Online maps
7>Online shopping portals
8>play atleast 5-10 video games you have never played.
9>Play online games
10> read comics

Observe different kind of Sinages.

Happy New Year……Cheers

Creator
entrance4design.com

+9427791532

Points to Consider for entrance exams of NID PG communication design
and Visual communication (iit)

Do following….

1> Know basics of photography and filmmaking{ mostly framing and composition}
2> Know/observe in movies how visuals and sound communicates..
3> know how to create different mood using different sounds(musical
instruments)
4> Know the art of storytelling{ pic any photograh from net and write 5 min short film }
5> Know how to write short films (suspence,drama,comedy,action,sci-
fiction,abstract,experimental etc etc)
6> know how to sketch in very basics forms,very basics human figers
from diffenent angles and different composition.
7> know the basics of graphic design…{ colors..form…space …}

i.e. balance,contrast,rythm,harmoney etc etc
8> know how colors communicate….observe different colors themes
9> observe differen signs and symbols,companies and organizations
logos and its punch lines..
10> know how to do sound design for movie

Refer following links for sound design… { you are suppose to observe each sound in clips …then mute it n see the difference}

1.  http://youtube.com/watch?v=lhN5CpyZnrA

2.  http://youtube.com/watch?v=57oQUPhZJwQ

3.  http://youtube.com/watch?v=nvGVzo8bII4
4.  http://youtube.com/watch?v=iqEGD61LOec

5.  http://youtube.com/watch?v=nvGVzo8bII4

6.  http://youtube.com/watch?v=Gejx99ClFiA

7.  http://youtube.com/watch?v=t-3CoR0dy0o

11> know how to plan a STORYBOARD FOR SHORT FILMS…

here is d link to get idea ab storyboard

http://www2.hawaii.edu/~ricky/etec/whatis.html

Watch following movies and take inspiration…

1>Rang De basanti
2>Dil chahta hai
3>Lagge raho munna bhai
4>Da Vinci code
5>Vajood
6>pay cheque
7> Final Destination part 1 2 3
8>Black
9>Ice age 1 2
10>transformer
11>300
12>Metrix 1 2 3

Watch Following youtube video

1> http://youtube.com/watch?v=dqXrEzoUsZU
2> http://youtube.com/watch?v=UJANi1y_z9k
3> http://youtube.com/watch?v=g2VCfOC69jc
4> http://youtube.com/watch?v=Jh-2qvDX57M
5> http://youtube.com/watch?v=-u-si4gwQTE
6> http://youtube.com/watch?v=h050jyU9Q4A

Watch following TV channels

1> M-TV
2> Bindaas
3> Star One
4> History
5> cartoon network
6> Star Movies
7> HBO

Happy New Year… Cheers…..

Creator
entrance4design.com
+91 9427791532

[1] Do watch TV ADs of a product from different brands.

e.g. tooth paste , soap , mobile services, cold drinks

and compare following

1> market segment
2> Recall Value
3> Key features to sustain in market/to penetrate in market….
4> communication strategy
5> price

6> Design issues(visual appeal, usability, functionality, satisfaction, durability, economical,human perception,cultural communiaction,psychological advantages,preconcieved notions (brand value))

[2] List out your strategies to become a chief minister of your state.

[3] List out your strategies to reduce addiction of tobacco in college students.
(Maximum 10 )

[4] Keep track on News Papers (all breaking news and burning issues)

[5] you are in the indian Army. you are in the war field in dense jungle. you have A K 47 but only 100 bullets. A K 47 fires 5 bullets/sec. You are coverd round by PAK army all your mates have been killed. PAK armymen are 500 in numbers all with AK 47 fully loaded.also have hand grenades. what will you do list out in 10 steps priority wise..

Recommanded readings

1} go through nepoleon war strategies
2} go through shivaji’s war strategies
3} go through Gandhiji’s strategies to bring india under one umbrella to fight for freedom
4} Chanakya Niti
5} Go through the MLM (multi level marketing ) strategies of different companies
like DUE SOFT, AMWAY,MAHIDRA KOTAK etc etc.

Go through these YOUTUBE links

1> http://youtube.com/watch?v=2i1MyORwqaE
2> http://youtube.com/watch?v=mdrij4OucHI
3> http://youtube.com/watch?v=QseW4azQrAw

Get Inspiration from following movies

1> Maala maal weekly
2> Dhoom 1
3> Lagge raho munnabhai
4> Munnabhai MBBS
5> Baazigar
6> pay cheque
7> Sardar
8> Big momms House
9> Taare Zaamin Par….[highly recommonded]

Happy new year……cheers……

Creator
entrance4design.com
+91 9427791532

Points to remember for NID/CEED DAT for product design(industrial design)

1> knowledge of different materials n its properties.
2> perspective drawing (mostly 2 point and 3 point) , right dimentions,right angle n right composition.
3> proportions of objects n human figure.
4> When specifications are not given you can go wild creative but feasible solution.
5> know how to shade different materials.
6> Experiments with different house hold objects find its different uses rather than it’s general uses. vary the size ,deform it, change material,melt it ,fordge it etc etc
7> know safety rules and reflect it in your solutions
8> Know the latest technology for/of (material,production,transportation,transmission of power ,tele communication,automation,environment friendly approaches)
9> observe multipurpose devices n objects.
10> above mention all 9 should be reflected in your answer in different creative combinations.

Take inspiration from following movies :
1> metrix-1 2 3
2>transformer
3> harry potter 1 2 3 4 5
4> minority report
5> pirates of carabians 1 2 3
6> fantastic four 1 2
7>total Recall
8> taxido(jacky chan)
9> X - man 1 2 3
10>leage of extraordinary people
11> Incredibles
12> tomb rider
13> Mission Impossible 1 2 3
14> L5 (IMAX movie)
15> 36 chamber of shaolin kung fu

Take inspiratin from following TV episodes from Discovery /NET Geo
1> future weopans
2> mega structure
3>junk yard worriers

take inspiration from following youtube videos:
1> http://youtube.com/watch?v=FMqftVhOuTw
2>http://youtube.com/watch?v=5PfelqRpOQk
3>http://youtube.com/watch?v=eDnrFgd7yfo
4>http://youtube.com/watch?v=jY72o-JAp0Q
5>http://youtube.com/watch?v=nq3ZjY0Uf-g
6>http://youtube.com/watch?v=c3asSdngzLs
7>http://youtube.com/watch?v=3AcLokVVP4s
8>http://youtube.com/watch?v=-L4Jk6GDud0
9>http://youtube.com/watch?v=-rVfD6Kbij0
10>http://youtube.com/watch?v=P2e_-kjC2fk

Fuel your imagination.

God bless you all…

Cheers

Creator
entrance4design.com
+91 9427791532

Those who havnt practiced drawing lot….and poor at drawing…or slow speed in drawing….

Do following to recover all ……

Draw all animals you see in the following picture. i.e. pick dog picture observe it keenly

draw just line drawing (no shading) now rotate pic 180 degree and draw it minimum five times. everytime you draw look at pic and draw…observe all curves n lines …once you done with it…. draw without looking at it….. if you can reproduce it ….you are done….if not draw 2-3 time more….once you can reproduce it  do little bit change with the same animal….eyes….make it walk…run…sit….jump…..sad…happy…angry…. and you are done …. do same with all animals… see the following pic ….

animals_2.jpg

Creator

entrance4design.com

D J Academy of Design….

Important Dates :

Last Date for submission of filled in application forms : 22nd Jan 08

Test Date : 17th Feb 2008

For more Details Click >> DJ Academy of Design

4-different-stage-of-life.jpg

keep pencil and paper with you and write down all possible associations come to your mind….

A psychodynamic approach to understanding creativity was proposed by Sigmund Freud, who suggested that creativity arises as a result of frustrated desires for fame, fortune, and love, with the energy that was previously tied up in frustration and emotional tension in the neurosis being sublimated into creative activity. 

The study found that creative innovation requires “coactivation and communication between regions of the brain that ordinarily are not strongly connected“. Highly creative people who excel at creative innovation tend to differ from others in three ways: they have a high level of specialized knowledge, they are capable of divergent thinking mediated by the frontal lobe, and they are able to modulate neurotransmitters such as norepinephrine in their frontal lobe. Thus, the frontal lobe appears to be the part of the cortex that is most important for creativity. The study also explored the links between creativity and sleep, mood and addiction disorders.
A different study found that creativity is greater in schizotypal (exhibiting, or being patterns of thought, perception, communication, and behavior suggestive of schizophrenia but not of sufficient severity to warrant a diagnosis of schizophrenia <schizotypal personality>)individuals than either normal or fully schizophrenic individuals. While divergent thinking was associated with bilateral activation of the prefrontal cortex, schizotypal individuals were found to have much greater activation of their right prefrontal cortex. these individuals are better at accessing both hemispheres, allowing them to make novel associations at a faster rate. Ambidexterity(unusually skillful; facile: master of all trades, familiar with all media) is also associated with schizotypal individuals. 

For more reference :
http://en.wikipedia.org/wiki/Creativity

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